Day 4 - Analyzing Survey

I haven't been home to update my Posterous posts so here I am playing catchup. I believe I have gathered enough responses from the survey I sent out a couple days ago. I've received a total of 144 responses (thanks to all of you who helped me with this). Since I don't have a SurveyMonkey paid account, it will only show 100 responses. Well, you guys overwhelmingly (55%) said you preferred Menta Bento out of all of the names listed with many of you suggesting it should be the other way around, Bento Menta as it's easier to pronounce and apparently works better with Spanish grammar. Most of the respondents were females that occasionally go to Farmers' Markets. 

I've received a few direct email responses that really got me thinking of a new name all together. Here's an excerpt from one of those emails: 


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"ook a look at your survey. why does it need to be multicultural, since your project - the function of it, anyway - isn't inspired by that? i remember you saying that you wanted the spanish to be a tribute to the workers who grow/harvest/cook the food, but i'm not sure if that sentiment will come across in your project if the name is the only place where that comes into play. 

i actually think the spanish/japanese thing is kind of confusing, because i'm expecting the project to be about bento boxes in some way. or, you know. 

to me, your project is more about recipe-writing/sharing with locally grown, seasonal produce. i'd play off of season(s/ing), maybe? or the name of a vegetable? co-op(t)? i don't know, just some ideas. you might just ask how much bocalocal.com is worth, if you're really attached to the name.

finally, a question i didn't ask before: who's the audience for this, and why? i think i know the answer to the first part, but not the second. i work at a school in the bronx where fresh food is not available within a ten-minute walk - and it could be more than ten minutes, depending on the direction you're going. i live in park slope, where there's a union market around the corner. this, obv, raises questions about what aspects of it are multicultural. 

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I really like the suggestion of selecting a name that invokes feelings of "local" and "seasons". Season, seasons, seasoned can be used many different ways. Not only does it describe the time of year (season), it can also be as flavouring (seasoned with salt and pepper). Again, I am looking for a name that is not direct and really straight forward. Think of Monster.com (job posting), Jamba Juice (multicultural - Jambo means hello in Swahili), Yelp (a short cry - I like this name since yelp is a feedback website), Mint (money management website), Hulu (internet TV). I don't think obvious names like "whatisfresh.com" can be successful. What if Google were named "bestsearchengine.com"? Probably wouldn't be as successful. A short name that can be also used as a verb, "I googled it.", "Did you yelp it?" is the direction I'm headed towards. 
At the end of the day, I want a name that is easy to remember and fun to say, a name that only hints at what it offers. Bento to me is memorable and fun to say, it has a lot to do with food, and the compartmentalized nature of bento boxes remind me of how you can combine the different local ingredients of my drag and drop interface to create your own recipes to share with others.

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